Back in the 1990’s not many businesses had fax machines. By the end of the decade your business was a relic if it didn’t have one. Whether you know it now or not a well produced commercial video for your business is going to become a necessity. Being without any business video will soon be equivalent to not having a website; it will be as necessary as it used to be to have a listing in the Yellow Pages. Some things just evolve into necessity. Some still don’t think it is important to have a company video, we plan to make a new video every quarter in our businesses, plus have committed to covering more live streaming events. I’ll let you judge for yourself.
The comScore Video Metrix service says more than 173-million viewers watched an average of 187 videos during the month of January 2010. Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in February 2016 with 182.2 million unique viewers. Facebook ranked #2 with 81.1 million viewers, followed by Yahoo Sites with 58.2 million, BroadbandTV with 45.3 million and VEVO with 44.2 million.
New this year to Facebook is live streaming video which allows user to be live at an event or program and then the video stays on the site for viewing after the program. Several things happen with live streaming, people in the area can see what your doing and flock to say a tournament within a festival or in bound fans of your page can now view the football game or homecoming parade if they can make it out.
Search engine optimization is actually the most obvious reason why you need video in your marketing scheme. So when you type into the search bar that which you seek and then click the search button the algorithms in Google or whatever site you may be using for your search heavily favor video as the answer to your query.
It is getting more cost effective to produce quality video. Generally a full 1-2 minute commercial shot and produced video is still going to cost you a few thousand dollars. But alternatives exist, including slide show video production. Facebook will even create a slideshow for you based on your pictures of the day and Google photos will do the same. The newest phones have ability to edit and enhance and post without even touching your laptop. Get out there and take some video today for your business!
Market Insights, LLC