By Kathy on Jan 29, 2009 in business promotions | 0 Comments
Ever put together a marketing campaign only to see it flop majestically without reason? I admit it, there have been a at least two in my career. When planning a campaign all media is considered, the target market, the method, the theme. You know, the 4 p’s… price, product, place, promotion…
Consider this sample, a [...]
By Kathy on Jan 21, 2009 in action | 0 Comments
1. Your Web Site-Do you have one? Do you update it daily, weekly, monthly? Not yearly!
2. Update Your Email List- Do you have a collection process? How good is your list?
3. Consistent E-Blasts- Do you send something to your clients regularly?
4. Directory Listings & Reviews- Are you listed on other sites? [...]
By Kathy on Jan 13, 2009 in changing markets, marketing plans | 0 Comments
This post was guest blogged by Tim Somers, Bizarre Promotions, Inc.
Businesses that have survived a brutal year should be rethinking they way they are marketing their business both offline and online in 2009. According to a survey conducted by Hearst Electronics Group and Goldstein Group Communications (GGC), almost one half of all marketing spent [...]
By Kathy on Jan 7, 2009 in action, business promotions, marketing plans | 0 Comments
There are several tips you must know before you start any marketing plan.
1. Research – You must complete adequate research for your product, niche market, and the group of people you’d like to target.
2. Networking – It’s imperative you understand the different types of personalities in your client potential so you may tailor [...]
