By Kathy on Mar 19, 2009 in logo's | 0 Comments
The most seemingly simple and valuable tool in a marketing toolbox is a company’s logo. But sometimes the most basic tool can also be the most complex. The checklist of things it has to acheive seems endless and the process often trying. Plus, how can you tell if the logo is even working?
Some things [...]
By Kathy on Mar 12, 2009 in action | 0 Comments
Come on, something good is happening in your business, send it out to the media today! Here are some ideas
• Alliance with another company
• Anniversary
• Appointment to board or committee
• Awards you received
• Books you have written
• Contest you are sponsoring
• Contribution to charity
• Employee hiring or extra curricular activities
• Free Classes
• Free Samples
• Fundraising
• Grant you are giving or recieving
• Guest speaker you are hosting
• Industry awards or [...]
By Kathy on Mar 5, 2009 in changing markets | 0 Comments
Recently I was asked to do a Career day for the local Middle School. It really made me think about all the choices for marketing and potential there is out there for young folks today. If you have someone considering this field, feel free to pass this along.
Various Marketing Specialties:
Consulting: Marketing Plans, Marketing Budgets, Feasibility [...]
