Better Ideas Blog

What have you done for your business today?
While these things are nothing new, it’s back to the basics marketing that many just don’t find time to do for their business. Most of these items are absolutely free, so give it a look and don’t wait to do it. Pick at least one task and [...]

You need a headline for every marketing piece that you create. This includes postcards, newsletters, e-news, on-line social networking, ads, radio, video, billboard, ect. The headline is also the theme, so the content should obviously reflect the “catch phrase”. There are many headlines to choose from:
*Fear based
*Question
*News
*”How to”
*Intrique
*Guarantee
*Testimonial
*Benefits
*Silly/Outrageous
*Personal
Here are the top 3 basics for writing [...]

Maybe print ads still work for your business or maybe direct mail gets you results. Membership marketing takes a bit of your time, but it can be enjoyable and can result in new business rather quickly. Caution! You have to not be afraid of starting conversations and meeting new people.
About 80% of my marketing budget [...]

Do you want to create a new event for your business or organization to raise funds or for a community activity? Before you start the process here are some thoughts to consider:
• Choose a theme/What is different from other like events?
• Choose the date/Make sure it does not conflict with other efforts
• Choose a charity/What clear message can [...]

Do you have a plan or is it a crap shoot?
Consider these Media Possibilities & Write Down Your Current Yearly Budget Next To It
Printed Goods (brochures, flyers, postcards)
Memberships (chamber, associations, businessnetwork groups)
Marketing Consulting (someone to implement these items)
Graphic Design (someone to design your printed goods and on-line materials)
Promotional Goods (pens, candy, anything with your name [...]