Better Ideas Blog

I’ve read many blogs on social media this week, this is my take on it.
#1: No one is reading your blog.
The world is not waiting breathlessly to hear what you have to say about unless you truly think about what’s in it for them? I try to write only what others can benefit from, [...]

We have talked about other reasons to use social on line media, now let’s explore using it for optimizing and branding your name. The top traffic sites are Facebook, Twitter, and LinkedIn. Make sure that you have a presence on these sites with a full profile of who you are and what you are all [...]

I have found speaking engagements to be a great source for referals, it takes a bit of work but has always led to new business for me. In this education based marketing environment today, speaking for leads may be the best approach ever. Getting a group together as a panel of experts is even better. [...]

There are plenty of tutorials about how to use twitter, but how does it differ from Facebook? Some people say that Twitter is “just like Facebook’s status updates.” While it’s true that Twitter is similar to Facebook, it’s also different in very crucial ways.
The similarities
• You have a profile
• You can upload [...]

Here’s a tip for getting more for your marketing money: profile your best customers. Think about your BEST customer and how would you like to get more of them?

The term “profiling” has negative connotations from a social perspective but for your business, it’s one of the most effective tools for determining where and how to [...]