Better Ideas Blog

1. The economy IS going to improve. Have faith. Look for opportunities and focus on what you do best, make sure some form of marketing/advertising is in place this year!
2. Online social networks will continue to grow in prominence. Don’t need a crystal ball for this one. However, consider this: [...]

Hopefully you answered YES to this question. If not read on…

There’s a paradigm shift under way that you need to be aware of. Measuring your success, and ultimately the success of your emails reaching your customers’ inboxes, is now becoming less determined by your complaint rates, open rates, and non-existent bounces. The new determinate [...]

It’s an unfortunate fact of life (and business). Out of the blue you get a nasty email from someone. Sometimes it’s about an article you’ve written. Sometimes it’s accompanied by a refund request. Sometimes it doesn’t seem like it’s tied to anything at all.

Or maybe you discover someone writing malicious things about you on a [...]

One of the first questions I’m asked by a potential client is always, “What’s the Return on Investment for using social media?” Basically…when will I make money from being on social media sites?

That probably sounds a little harsh, but the fact is many businesses only want to get on social media if they think it’s [...]