Better Ideas Blog

Why should I blog?
The biggest reason to blog is to re-index your web site and have your site more searchable “friendly”. New text= new indexing. The next is to write, research and share with clients (and others) who will benefit from your marketing advice and may eventually hire you because of something you wrote. There [...]

When was the last time you really gave thought to your logo, font and color scheme? Every year I re-visit my branding style and though I have looked at other logo’s, fonts and colors through the years, I have stayed with mine for consistency sake though I know I probably need an upgrade.
While having a [...]

We posed the question to marketing and consultants around the country, here is what a few had to say:
“Personally I have had great success with Twitter promoting and building brand awareness, resulting in a 40% increase in revenue. While twitter itself isn’t very effective unless your messages are interesting, used in conjunction with Twitpic, Twellow [...]

If you are a small business owner who is serious about boosting your on line branding, take note, your profile picture matters.

We have all seen those profile pictures including those that are silly, indecent, unprofessional and just plain strange. If you are utilizing free-marketing strategies, you’re going to use social media marketing where they [...]