By Kathy on Mar 25, 2010 in advertising | 0 Comments
The entire marketing and advertising business is backed on testing. If you are not testing different media, different marketing methods, different advertisements, etc., then you will never know what works and what doesn’t. It’s not exactly rocket science, but the fact of the matter is that less than 5% of businesses test anything. Why aren’t [...]
By Kathy on Mar 18, 2010 in On Line Networking | 0 Comments
First decide what are your goals for your on-line social program. Do you want to increase awareness of your brand, increase web site, increase fans/followers, increase customer service ect.
2. Decide what groups make sense for your business. Facebook, Twitter, Plaxo, Linked in, ect.
3. Set up your free accounts with your company name. [...]
By Kathy on Mar 11, 2010 in On Line Networking | 0 Comments
So how would you like to introduce yourself before you met a potential client? Try recording an elevator speech, you can do it yourself quickly!
DO YOUR HOMEWORK:
Before recording your elevator speech for video…Consider your background, your dress, your logo, and your props.
The 3 items below should take no more than 15 minutes to write [...]
By Kathy on Mar 4, 2010 in Press/Media | 0 Comments
So you’ve have your big mention in the local paper, magazine or business publication, great job! Editorial press is not easy to get, and when it does happen, it’s exciting! Picture or not, long or short, local weekly paper or national magazine, any media coverage is usually good media coverage.
Ok, it is out there, now [...]
