Better Ideas Blog

So how would you like to introduce yourself before you met a potential client? Try recording an elevator speech, you can do it yourself quickly!
DO YOUR HOMEWORK:
Before recording your elevator speech for video…Consider your background, your dress, your logo, and your props.

The 3 items below should take no more than 15 minutes to write [...]

So you’ve have your big mention in the local paper, magazine or business publication, great job! Editorial press is not easy to get, and when it does happen, it’s exciting! Picture or not, long or short, local weekly paper or national magazine, any media coverage is usually good media coverage.

Ok, it is out there, now [...]

Why should I blog?
The biggest reason to blog is to re-index your web site and have your site more searchable “friendly”. New text= new indexing. The next is to write, research and share with clients (and others) who will benefit from your marketing advice and may eventually hire you because of something you wrote. There [...]

When was the last time you really gave thought to your logo, font and color scheme? Every year I re-visit my branding style and though I have looked at other logo’s, fonts and colors through the years, I have stayed with mine for consistency sake though I know I probably need an upgrade.
While having a [...]

We posed the question to marketing and consultants around the country, here is what a few had to say:
“Personally I have had great success with Twitter promoting and building brand awareness, resulting in a 40% increase in revenue. While twitter itself isn’t very effective unless your messages are interesting, used in conjunction with Twitpic, Twellow [...]

If you are a small business owner who is serious about boosting your on line branding, take note, your profile picture matters.

We have all seen those profile pictures including those that are silly, indecent, unprofessional and just plain strange. If you are utilizing free-marketing strategies, you’re going to use social media marketing where they [...]

1. The economy IS going to improve. Have faith. Look for opportunities and focus on what you do best, make sure some form of marketing/advertising is in place this year!
2. Online social networks will continue to grow in prominence. Don’t need a crystal ball for this one. However, consider this: [...]

Hopefully you answered YES to this question. If not read on…

There’s a paradigm shift under way that you need to be aware of. Measuring your success, and ultimately the success of your emails reaching your customers’ inboxes, is now becoming less determined by your complaint rates, open rates, and non-existent bounces. The new determinate [...]

It’s an unfortunate fact of life (and business). Out of the blue you get a nasty email from someone. Sometimes it’s about an article you’ve written. Sometimes it’s accompanied by a refund request. Sometimes it doesn’t seem like it’s tied to anything at all.

Or maybe you discover someone writing malicious things about you on a [...]

One of the first questions I’m asked by a potential client is always, “What’s the Return on Investment for using social media?” Basically…when will I make money from being on social media sites?

That probably sounds a little harsh, but the fact is many businesses only want to get on social media if they think it’s [...]