Better Ideas Blog

Do you shun or cringe at the thought of having to create your own press release? Well fear no more! This blog is going to provide you with the basics of press release writing to help you overcome your writing block.
Before diving in- let’s cover what exactly a ‘press release’ is. By definition, a [...]

You can increase your sales through social media networking by better understanding “Subtle Selling.” It’s a much less evasive approach to getting your client to invest in your product. Marketing is attracting new customers and Selling is completing a commercial transaction.
You will find you will be more successful in selling more of yourself [...]

As entrepreneurs, we are constantly looking for new and clever ways to get our name out there. The majority of us are (or should be) pretty well versed in the workings of the infamous “social networking website” — mastering the trade of the “tweet,” and staying connected through the ever so popular, “Facebook.” [...]

Back in the 1990’s not many businesses had fax machines. By the end of the decade your business was a relic if it didn’t have one. Whether you know it now or not a well produced commercial video for your business is going to become a necessity in the very near future. Being without a [...]

Ok, so you are posting on social media. Now what? How do you track if what you are doing is relevant or even producing any results? You can start by checking your results by reviewing these items:

What were your goals? Were you looking to increase sales or just to build a list of contacts? [...]

Elevator speeches are a great way to have a prepared consistent message for meeting new potential business. Most often you have about 30 seconds to make your introduction. You can use these tips for personal meetings and for video clips.
When creating your elevator speech, think about how you currently introduce yourself in person. Do [...]

The entire marketing and advertising business is backed on testing. If you are not testing different media, different marketing methods, different advertisements, etc., then you will never know what works and what doesn’t. It’s not exactly rocket science, but the fact of the matter is that less than 5% of businesses test anything. Why aren’t [...]

First decide what are your goals for your on-line social program. Do you want to increase awareness of your brand, increase web site, increase fans/followers, increase customer service ect.

2. Decide what groups make sense for your business. Facebook, Twitter, Plaxo, Linked in, ect.
3. Set up your free accounts with your company name. [...]

So how would you like to introduce yourself before you met a potential client? Try recording an elevator speech, you can do it yourself quickly!
DO YOUR HOMEWORK:
Before recording your elevator speech for video…Consider your background, your dress, your logo, and your props.

The 3 items below should take no more than 15 minutes to write [...]

So you’ve have your big mention in the local paper, magazine or business publication, great job! Editorial press is not easy to get, and when it does happen, it’s exciting! Picture or not, long or short, local weekly paper or national magazine, any media coverage is usually good media coverage.

Ok, it is out there, now [...]