Better Ideas Blog

We posed the question to marketing and consultants around the country, here is what a few had to say:
“Personally I have had great success with Twitter promoting and building brand awareness, resulting in a 40% increase in revenue. While twitter itself isn’t very effective unless your messages are interesting, used in conjunction with Twitpic, Twellow [...]

What is a sales blitz? How can it help your business? A sales blitz is a program designed so your staff makes as many sales calls as possible within a period of time, normally 2-3 days. It can really help your business if you have a special program or promotion where you need to see [...]

Every year I question my memberships. I evaluate what they have done for me, but most importantly I evaluate what I have done for them during the year. I evaluate if I have I given my best to a group before I decide if I should renew the invoice.

How do I evaluate them? Here is [...]

I’ve read many blogs on social media this week, this is my take on it.
#1: No one is reading your blog.
The world is not waiting breathlessly to hear what you have to say about unless you truly think about what’s in it for them? I try to write only what others can benefit from, [...]

I have found speaking engagements to be a great source for referals, it takes a bit of work but has always led to new business for me. In this education based marketing environment today, speaking for leads may be the best approach ever. Getting a group together as a panel of experts is even better. [...]

Here’s a tip for getting more for your marketing money: profile your best customers. Think about your BEST customer and how would you like to get more of them?

The term “profiling” has negative connotations from a social perspective but for your business, it’s one of the most effective tools for determining where and how to [...]

Do you own your own business? Then you must self-promote because no one else is going to do it for you. Self-promotion should not be spammy and obnoxious. It should be honest and forthright with others. Personally I am my worst self promoter, but I have several business associates who just naturally promote [...]

A few things to double check before you send that next group email….

-Make sure it’s permission based! Do what you have to collect them yourself through events, points of sale, facebook contests ect.
-Double check the field address- Does it come from a “real person” Or does it look like spam? Even if you have to [...]

How about making a resolution to get organized and go after your new prospects in a managable, consise process? I suggest starting with your marketing “toolbox”.

Make a List/Check it Twice!
-Postcards
-Letters
-Cards
-E-blasts/Flyers/Tips Info
-Press Releases
-Ad copy
-Video
In each category, take some inventory and get working!
-Do you have an introduction postcard or a series of product/service offerings?
-How many [...]

It is not going away. The sooner you jump aboard this digital web, the better to build on your future digital presence.
I think of it this way…The more we put out there, and the more connections and links to other digital sites, the more searchable you become. Having a good search engine ranking is what [...]