Better Ideas Blog

As stated in Wikipedia …Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and [...]

The biggest task in implementing a marketing campaign is implementing the marketing campaign! You have the plan, you wrote it down but there it sits waiting for action while you get “busy” with every day tasks. There are also those folks who have everything ready but just want to “tweak” one more thing, confirm one [...]

The number one fear in America is still speaking in front of a group. With all the dangers in the world it almost seems silly, but I can tell you that even after years of speaking in front of groups, I still get butterflies. Does it take time and effort? Yes! But is it good [...]

There are so many ways to get exposure on the web that for the moment is either free or very inexpensive. You can make sure you have your “piece” of the web by posting a video about your company on You Tube or My Space and embedding a link to your web site to promote [...]

How can you be “different” from your competion? What is your niche, forte, specialty? If you can’t say it in …5 seconds…you need to work on it today! A tagline says a thousand words.
I am so tired (as I’ve read and said in other articles) of seeing, hearing or viewing an ad claiming to have [...]

What have you done for your business today?
While these things are nothing new, it’s back to the basics marketing that many just don’t find time to do for their business. Most of these items are absolutely free, so give it a look and don’t wait to do it. Pick at least one task and [...]

You need a headline for every marketing piece that you create. This includes postcards, newsletters, e-news, on-line social networking, ads, radio, video, billboard, ect. The headline is also the theme, so the content should obviously reflect the “catch phrase”. There are many headlines to choose from:
*Fear based
*Question
*News
*”How to”
*Intrique
*Guarantee
*Testimonial
*Benefits
*Silly/Outrageous
*Personal
Here are the top 3 basics for writing [...]

Do you want to create a new event for your business or organization to raise funds or for a community activity? Before you start the process here are some thoughts to consider:
• Choose a theme/What is different from other like events?
• Choose the date/Make sure it does not conflict with other efforts
• Choose a charity/What clear message can [...]

Remember when it comes to achieving a great career, you need a plan. Here are some thoughts to help you decide if marketing or marketing specialities may be for you…
Various Marketing Specialties:

Consulting: Marketing Plans, Marketing Budgets, Feasibility Studies, Campaigns & Promotions
You must be: Organized, Coordinate timelines, Like to do research, Write Goals, Plan events
Creative Designer: [...]

Consistency is Key!
Let’s get back to basics and plan some old fashioned marketing, it still works!
Pick some contacts and plan to contact them every month for a year.
How Do I Start?
1. Select a number of companies you would like to target for the next year ( it can be as little as 20 or [...]