Better Ideas Blog

1. The economy IS going to improve. Have faith. Look for opportunities and focus on what you do best, make sure some form of marketing/advertising is in place this year!
2. Online social networks will continue to grow in prominence. Don’t need a crystal ball for this one. However, consider this: [...]

One of the first questions I’m asked by a potential client is always, “What’s the Return on Investment for using social media?” Basically…when will I make money from being on social media sites?

That probably sounds a little harsh, but the fact is many businesses only want to get on social media if they think it’s [...]

What is a sales blitz? How can it help your business? A sales blitz is a program designed so your staff makes as many sales calls as possible within a period of time, normally 2-3 days. It can really help your business if you have a special program or promotion where you need to see [...]

Every year I question my memberships. I evaluate what they have done for me, but most importantly I evaluate what I have done for them during the year. I evaluate if I have I given my best to a group before I decide if I should renew the invoice.

How do I evaluate them? Here is [...]

I have found speaking engagements to be a great source for referals, it takes a bit of work but has always led to new business for me. In this education based marketing environment today, speaking for leads may be the best approach ever. Getting a group together as a panel of experts is even better. [...]

Here’s a tip for getting more for your marketing money: profile your best customers. Think about your BEST customer and how would you like to get more of them?

The term “profiling” has negative connotations from a social perspective but for your business, it’s one of the most effective tools for determining where and how to [...]

Do you own your own business? Then you must self-promote because no one else is going to do it for you. Self-promotion should not be spammy and obnoxious. It should be honest and forthright with others. Personally I am my worst self promoter, but I have several business associates who just naturally promote [...]

Thanks to my guest blogger Tim Somers of Bizarre Promotions for this insightful article. This is so true, enjoy!
My Best,
Kathy Kane
Market Insights, LLC

I have always tried to keep my personal life separated from my business life, but I am slowing realizing that my worlds are going to collide through the use of Social Networking. [...]

How about making a resolution to get organized and go after your new prospects in a managable, consise process? I suggest starting with your marketing “toolbox”.

Make a List/Check it Twice!
-Postcards
-Letters
-Cards
-E-blasts/Flyers/Tips Info
-Press Releases
-Ad copy
-Video
In each category, take some inventory and get working!
-Do you have an introduction postcard or a series of product/service offerings?
-How many [...]

It is not going away. The sooner you jump aboard this digital web, the better to build on your future digital presence.
I think of it this way…The more we put out there, and the more connections and links to other digital sites, the more searchable you become. Having a good search engine ranking is what [...]