Better Ideas Blog

It is not going away. The sooner you jump aboard this digital web, the better to build on your future digital presence.
I think of it this way…The more we put out there, and the more connections and links to other digital sites, the more searchable you become. Having a good search engine ranking is what [...]

The number one fear in America is still speaking in front of a group. With all the dangers in the world it almost seems silly, but I can tell you that even after years of speaking in front of groups, I still get butterflies. Does it take time and effort? Yes! But is it good [...]

How can you be “different” from your competion? What is your niche, forte, specialty? If you can’t say it in …5 seconds…you need to work on it today! A tagline says a thousand words.
I am so tired (as I’ve read and said in other articles) of seeing, hearing or viewing an ad claiming to have [...]

Maybe print ads still work for your business or maybe direct mail gets you results. Membership marketing takes a bit of your time, but it can be enjoyable and can result in new business rather quickly. Caution! You have to not be afraid of starting conversations and meeting new people.
About 80% of my marketing budget [...]

Do you want to create a new event for your business or organization to raise funds or for a community activity? Before you start the process here are some thoughts to consider:
• Choose a theme/What is different from other like events?
• Choose the date/Make sure it does not conflict with other efforts
• Choose a charity/What clear message can [...]

Catch ‘Em With a Catchy Catch Phrase or Off the Wall Promotion…
Most businesses are very conservative advertisers and for good reason. They want a professional image projected to the public.
Here is some food for thought. Think about all the catch phrases, tag lines and jingles that have “quality”, “the best” or use “100% guaranteed” in [...]

Trade Show Marketing to the Max!
Many exhibitors often think that “showing up” and working a trade show is enough to get results. Before you spend big bucks on a display booth, pay to staff it, decorate it and order all your promotional material, ask yourself these questions:
1. Do I have a plan in place to [...]

Consistency is Key!
Let’s get back to basics and plan some old fashioned marketing, it still works!
Pick some contacts and plan to contact them every month for a year.
How Do I Start?
1. Select a number of companies you would like to target for the next year ( it can be as little as 20 or [...]

These guys will have your head spinning with all the creative marketing you can do with social sites, directory listings and sites that store video and photos.
If you are in the Southeastern Michigan area you have to sign up for this program. It is the first “Before Business Hours” for the Southern Wayne County [...]

Add Up Your Time, Is It Worth Your efforts?
Digital Video: Create Your Own vs. Have someone do it. You need video for your business! Pay anywhere from $500-2000 or do it yourself, it only takes me a few hours to put a 30 second piece together
Cost:/Time
Social Networking: You have to do this yourself, I [...]