Better Ideas Blog

If you are in the field of marketing and haven’t heard of or used web-based email marketing program,’ Constant Contact’, it’s time to get with the program! This service is a must for business professionals who wish to promote permission based, effective email campaigns. It’s simple to understand, and great for those who need to [...]

Hopefully you answered YES to this question. If not read on…

There’s a paradigm shift under way that you need to be aware of. Measuring your success, and ultimately the success of your emails reaching your customers’ inboxes, is now becoming less determined by your complaint rates, open rates, and non-existent bounces. The new determinate [...]

A few things to double check before you send that next group email….

-Make sure it’s permission based! Do what you have to collect them yourself through events, points of sale, facebook contests ect.
-Double check the field address- Does it come from a “real person” Or does it look like spam? Even if you have to [...]