Better Ideas Blog

Hopefully you answered YES to this question. If not read on…

There’s a paradigm shift under way that you need to be aware of. Measuring your success, and ultimately the success of your emails reaching your customers’ inboxes, is now becoming less determined by your complaint rates, open rates, and non-existent bounces. The new determinate [...]

A few things to double check before you send that next group email….

-Make sure it’s permission based! Do what you have to collect them yourself through events, points of sale, facebook contests ect.
-Double check the field address- Does it come from a “real person” Or does it look like spam? Even if you have to [...]