Better Ideas Blog

When was the last time you really gave thought to your logo, font and color scheme? Every year I re-visit my branding style and though I have looked at other logo’s, fonts and colors through the years, I have stayed with mine for consistency sake though I know I probably need an upgrade.
While having a [...]

Think about these things when posting your profile on social sites…
Never leave a blank space for your photo (people think you are being secretive)
If your company is people centered and so is your social media presence, use your face. People like a real person
Make the photo interesting but your face easy to see and [...]

The most seemingly simple and valuable tool in a marketing toolbox is a company’s logo. But sometimes the most basic tool can also be the most complex. The checklist of things it has to acheive seems endless and the process often trying. Plus, how can you tell if the logo is even working?
Some things [...]

When it comes to developing a new logo and tagline many considerations must be factored in with your design. What image do you want to portray?
Theme: Will you use emotion or a symbol for your depiction? Think about your graphic, will it be clipart, photograph or a graphic design?
Font: What font styles do you [...]