Better Ideas Blog

1. The economy IS going to improve. Have faith. Look for opportunities and focus on what you do best, make sure some form of marketing/advertising is in place this year!
2. Online social networks will continue to grow in prominence. Don’t need a crystal ball for this one. However, consider this: [...]

One of the first questions I’m asked by a potential client is always, “What’s the Return on Investment for using social media?” Basically…when will I make money from being on social media sites?

That probably sounds a little harsh, but the fact is many businesses only want to get on social media if they think it’s [...]

Every year I question my memberships. I evaluate what they have done for me, but most importantly I evaluate what I have done for them during the year. I evaluate if I have I given my best to a group before I decide if I should renew the invoice.

How do I evaluate them? Here is [...]

How about making a resolution to get organized and go after your new prospects in a managable, consise process? I suggest starting with your marketing “toolbox”.

Make a List/Check it Twice!
-Postcards
-Letters
-Cards
-E-blasts/Flyers/Tips Info
-Press Releases
-Ad copy
-Video
In each category, take some inventory and get working!
-Do you have an introduction postcard or a series of product/service offerings?
-How many [...]

It is not going away. The sooner you jump aboard this digital web, the better to build on your future digital presence.
I think of it this way…The more we put out there, and the more connections and links to other digital sites, the more searchable you become. Having a good search engine ranking is what [...]

As stated in Wikipedia …Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and [...]

The biggest task in implementing a marketing campaign is implementing the marketing campaign! You have the plan, you wrote it down but there it sits waiting for action while you get “busy” with every day tasks. There are also those folks who have everything ready but just want to “tweak” one more thing, confirm one [...]

What have you done for your business today?
While these things are nothing new, it’s back to the basics marketing that many just don’t find time to do for their business. Most of these items are absolutely free, so give it a look and don’t wait to do it. Pick at least one task and [...]

Do you want to create a new event for your business or organization to raise funds or for a community activity? Before you start the process here are some thoughts to consider:
• Choose a theme/What is different from other like events?
• Choose the date/Make sure it does not conflict with other efforts
• Choose a charity/What clear message can [...]

Do you have a plan or is it a crap shoot?
Consider these Media Possibilities & Write Down Your Current Yearly Budget Next To It
Printed Goods (brochures, flyers, postcards)
Memberships (chamber, associations, businessnetwork groups)
Marketing Consulting (someone to implement these items)
Graphic Design (someone to design your printed goods and on-line materials)
Promotional Goods (pens, candy, anything with your name [...]