Better Ideas Blog

Remember when it comes to achieving a great career, you need a plan. Here are some thoughts to help you decide if marketing or marketing specialities may be for you…
Various Marketing Specialties:

Consulting: Marketing Plans, Marketing Budgets, Feasibility Studies, Campaigns & Promotions
You must be: Organized, Coordinate timelines, Like to do research, Write Goals, Plan events
Creative Designer: [...]

Consistency is Key!
Let’s get back to basics and plan some old fashioned marketing, it still works!
Pick some contacts and plan to contact them every month for a year.
How Do I Start?
1. Select a number of companies you would like to target for the next year ( it can be as little as 20 or [...]

Add Up Your Time, Is It Worth Your efforts?
Digital Video: Create Your Own vs. Have someone do it. You need video for your business! Pay anywhere from $500-2000 or do it yourself, it only takes me a few hours to put a 30 second piece together
Cost:/Time
Social Networking: You have to do this yourself, I [...]

As much as we all rely on referrals, sometimes word of mouth or network marketing is just not enough. That means you’re going to have to do some media marketing and/or advertising. Suddenly businesses aren’t just up against your competitors…You also have to convince people to spend their hard-earned cash at all.
Many entrepreneurs I work [...]

This post was guest blogged by Tim Somers, Bizarre Promotions, Inc.
Businesses that have survived a brutal year should be rethinking they way they are marketing their business both offline and online in 2009. According to a survey conducted by Hearst Electronics Group and Goldstein Group Communications (GGC), almost one half of all marketing spent [...]

There are several tips you must know before you start any marketing plan.
1. Research – You must complete adequate research for your product, niche market, and the group of people you’d like to target.
2. Networking – It’s imperative you understand the different types of personalities in your client potential so you may tailor [...]

The ability to stick with a marketing strategy for the long run is where many inexperienced marketers fall short. The vast majority of us aren’t mega advertisers who must come up with a bunch of new campaigns every year. We simply don’t need to match the degree of creative variety demanded by audiences of companies [...]

As with any marketing plan, I find it easiest to take action in bits and pieces. Make sure you are looking at your PR potential every month.
We’ve got a Southeastern Michigan media list going, send me an e-mail I will be happy to share my latest version with you. But how do you make time [...]

This post was guest blogged by Tim Somers, Bizarre Promotions, Inc.

Owning a small business can offer unlimited rewards, but wearing the many hats that come with running a business can be difficult at times. Advertising is fairly easy, you run an ad here and their, sponsor the local little league team and place a [...]

Actions Speak Loudest!
Where do you keep your Marketing Plan?
When was your last meeting to evaluate your current marketing plan?
Do you have a Marketing Plan?
If you answered “I don’t know” to any of these questions, you could be losing business you had planned on this year!
There are a lot of companies that have a great marketing [...]