Better Ideas Blog

Why should I blog?
The biggest reason to blog is to re-index your web site and have your site more searchable “friendly”. New text= new indexing. The next is to write, research and share with clients (and others) who will benefit from your marketing advice and may eventually hire you because of something you wrote. There [...]

We posed the question to marketing and consultants around the country, here is what a few had to say:
“Personally I have had great success with Twitter promoting and building brand awareness, resulting in a 40% increase in revenue. While twitter itself isn’t very effective unless your messages are interesting, used in conjunction with Twitpic, Twellow [...]

If you are a small business owner who is serious about boosting your on line branding, take note, your profile picture matters.

We have all seen those profile pictures including those that are silly, indecent, unprofessional and just plain strange. If you are utilizing free-marketing strategies, you’re going to use social media marketing where they [...]

1. The economy IS going to improve. Have faith. Look for opportunities and focus on what you do best, make sure some form of marketing/advertising is in place this year!
2. Online social networks will continue to grow in prominence. Don’t need a crystal ball for this one. However, consider this: [...]

It’s an unfortunate fact of life (and business). Out of the blue you get a nasty email from someone. Sometimes it’s about an article you’ve written. Sometimes it’s accompanied by a refund request. Sometimes it doesn’t seem like it’s tied to anything at all.

Or maybe you discover someone writing malicious things about you on a [...]

One of the first questions I’m asked by a potential client is always, “What’s the Return on Investment for using social media?” Basically…when will I make money from being on social media sites?

That probably sounds a little harsh, but the fact is many businesses only want to get on social media if they think it’s [...]

Social media is good for business. It’s a chance to nurture, connect, and develop relationships, cultivate “expert status,” and grow a successful enterprise.
There’s just one [HUGE] problem. Propriety has been thrown out the window. In a sense, a computer is like a security blanket. People say things online that they would never say in real [...]

I’ve read many blogs on social media this week, this is my take on it.
#1: No one is reading your blog.
The world is not waiting breathlessly to hear what you have to say about unless you truly think about what’s in it for them? I try to write only what others can benefit from, [...]

We have talked about other reasons to use social on line media, now let’s explore using it for optimizing and branding your name. The top traffic sites are Facebook, Twitter, and LinkedIn. Make sure that you have a presence on these sites with a full profile of who you are and what you are all [...]

There are plenty of tutorials about how to use twitter, but how does it differ from Facebook? Some people say that Twitter is “just like Facebook’s status updates.” While it’s true that Twitter is similar to Facebook, it’s also different in very crucial ways.
The similarities
• You have a profile
• You can upload [...]