Theme: Will you use emotion or a symbol for your depiction? Think about your graphic, will it be clipart, photograph or a graphic design?

Font: What font styles do you like? Do you want some unique or designed especially for you?

Color: What colors depict best your image? Remember full color tends to cost more in printing, but looks great on the web and other materials. Consider how your design will look in one color, two colors or full color.

Tagline: Keep it short & simple! One or two words to describe your services, product. What do you want to be known for? Brainstorm process: Write down words that describe your business then look up in the thesaurus, what might be other more exciting words to use? What words have invoked a purchasing response in you own experience?
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Once you have these thoughts processed, either start to design your graphic or look for an experienced graphic designer to come up with your new logo design, make sure your tagline is included in the design. Most designer will provide 4-5 samples to start, then have you choose your top two from there and upon final proof will provide all the files needed to change your marketing materials and update your new look.

My best,
Kathy Kane
Market Insights