Better Ideas Blog

Here’s a tip for getting more for your marketing money: profile your best customers. Think about your BEST customer and how would you like to get more of them?

The term “profiling” has negative connotations from a social perspective but for your business, it’s one of the most effective tools for determining where and how to [...]

Maybe print ads still work for your business or maybe direct mail gets you results. Membership marketing takes a bit of your time, but it can be enjoyable and can result in new business rather quickly. Caution! You have to not be afraid of starting conversations and meeting new people.
About 80% of my marketing budget [...]

Do you want to create a new event for your business or organization to raise funds or for a community activity? Before you start the process here are some thoughts to consider:
• Choose a theme/What is different from other like events?
• Choose the date/Make sure it does not conflict with other efforts
• Choose a charity/What clear message can [...]

These guys will have your head spinning with all the creative marketing you can do with social sites, directory listings and sites that store video and photos.
If you are in the Southeastern Michigan area you have to sign up for this program. It is the first “Before Business Hours” for the Southern Wayne County [...]

With all the spam and all the spam control out there, even though you can still mass email yourself, Don’t Do It! (this is the don’t!) People won’t open an attachment, they probably won’t see the picture and won’t click on a link if it is caught in their spam account.

For the small cost [...]

If you think the economy is rough on businesses, then think about how it must be impacting charities and nonprofits. Small businesses can come to the rescue. As small business owners we are in a position to dramatically increase our cash flow and help charities and nonprofits at the same time. We have the flexibility [...]

This post was guest blogged by Tim Somers, Bizarre Promotions, Inc.
Online advertising is exploding; a good campaign can be very expensive. Using Article Marketing is a very efficient way to drive traffic to your website at little or no cost at all. Writing articles based on topics that your products or services fall [...]

I was so excited to “find” Constant Contact through a business associate two years ago. Not only has it taken my business to the next level, it has taken my clients growth along with it. I get so excited talking about this product which is so affordable and so “trackable”. For any one who markets [...]

Here is another unique on-line marketing program. http://downriver.suddenvalues.com/
SuddenValues.com not only gives you another venue to advertise and link your web site, they keep in touch with your customers and other businesses customers with a totally opt in/opt out program that is sent every week.
What I like about this program is if you still don’t have [...]

This post was guest blogged by Tim Somers, Bizarre Promotions, Inc.

Owning a small business can offer unlimited rewards, but wearing the many hats that come with running a business can be difficult at times. Advertising is fairly easy, you run an ad here and their, sponsor the local little league team and place a [...]