If you think the economy is rough on businesses, then think about how it must be impacting charities and nonprofits. Small businesses can come to the rescue. As small business owners we are in a position to dramatically increase our cash flow and help charities and nonprofits at the same time. We have the flexibility and the agility to adapt our delivery methods to fit these times.

How about offering your services as a fund-raising opportunity? You can piggy-back on their marketing (i.e. donor lists, media contacts, etc.) to fill seats at events. Depending on the arrangements, you may receive a set fee or a percentage of the proceeds with the rest going to the nonprofit.

The big money at any event is always in the back of the room. The opportunity to offer additional services, obtain contact information and develop relationships is the real benefit to your business. The ongoing income stream from services or goods can be impressive. Increased awareness and publicity is the added bonus for the nonprofit (which incidentally you will also receive.) There may be tax advantages as well.

So, the community wins through the service you provide. The organization wins through funds and publicity. You win through increased cash flow, publicity and business relationships. People who rely on the charity of others for food, clothing and shelter – the basic necessities we take for granted – win through your generosity.

Then publicize it yourself on your web site.Market Insights has contributed quite a bit last year, why not get a little goodwill from it? It also helps when you get do get hit up by other charities, you can say you do give to certain groups. I am a Rotarian because I so whole heartly believe that this is a way of life all small business must adopt.

Oh, there is one other bonus – the warm feeling you get from knowing that you made a difference in peoples’ lives beyond just making a dollar. It feels so good to make money and also give it back!

My Best in Charity,

Kathy Kane
Market Insights