So how would you like to introduce yourself before you met a potential client? Try recording an elevator speech, you can do it yourself quickly!

DO YOUR HOMEWORK:
Before recording your elevator speech for video…Consider your background, your dress, your logo, and your props.

The 3 items below should take no more than 15 minutes to write & 15 minutes to record.
1. Your catch statement. Who are you, where do you work, what do you do. (In 2 sentences or less)
2. Your specialties and what makes you different from the competition. (In 3 sentences or less)
3. Your jingle, your catch phrase, web site address or your tagline to end the clip. (remember no copyrighted songs)

What do you do with it? You have several options to choose for a very reasonable video production.
1. Post it on You Tube raw.
2. Do it yourself-upload your clips to Microsoft Movie maker or Muvee or other software to add transitions, words to the clip and music.
3. Use an amateur videographer. A student or a budding entrepreneur to make your video more interesting.
4. Hire a pro. When you hire a pro with script in hand, the price automatically goes down since all they need to do is shoot and edit
Or maybe even….
5. Hold a contest with a valid prize and have your choice of commercials submitted from all aspects of video talent

Then…get yourself a You Tube Channel (make sure to try and match your web site domain/company name user name) and upload it!

Make Sure to Promote Your Video. Send an e-mail requesting comments and suggestions on the link and make sure they rate your video too. Post the link on all your organization boards, association sites and social on-line discussion groups. Write about your new commercial/elevator speech to your friends and family and submit it to various web sites and contests. Use the link in your blog, web site and anything else you can think of. Consider joining or creating a video roundtable group dedicated to increasing video rankings and ultimately your business search results.

My Best,
Kathy Kane
Market Insights, LLC