First decide what are your goals for your on-line social program. Do you want to increase awareness of your brand, increase web site, increase fans/followers, increase customer service ect.

2. Decide what groups make sense for your business. Facebook, Twitter, Plaxo, Linked in, ect.

3. Set up your free accounts with your company name. Ie: www.twitter.com/abcbiz

4. Make a plan! The easiest way I have found for clients is to plan out 30 days of social posts. Google your business, add video, blog links, photos, web page links to relevant information, make sure to vary it in these 5 sections: Promotions, Your industry news, Your business trivia, Questions Relevant to Business & Industry Related Tips. This should take no more than an hour.

5. Schedule 10-15 minutes per business, per day to copy and paste your daily posts in your selected media and to follow up on conversations, add fans/followers ect.

6. Ask others to help promote your business. Join groups dedicated to promoting each members on line programs.

Make it part of your daily routine and it just comes naturally after a while!

My Best,
Kathy Kane
Market Insights, LLC