Recently I was asked to do a Career day for the local Middle School. It really made me think about all the choices for marketing and potential there is out there for young folks today. If you have someone considering this field, feel free to pass this along.

Various Marketing Specialties:

Consulting: Marketing Plans, Marketing Budgets, Feasibility Studies, Campaigns & Promotions
You must be: Organized, Coordinate timelines, Like to do research, Write Goals, Plan events

Creative Designer: Ad copy, place media buys, design brochures, logos, taglines, web sites, write video and radio scripts
You must enjoy: Design work, have an eye and writing style for what catches attention, like to “think outside the box”

Internet Marketing: E-news, Web site content, search engine optimization, blogging, social site networking and many more future career opportunities
You must like: Research, writing, learning about the ever changing rules of the net

Sales & Membership Marketing: Outside sales and social/business group networking
You must look forward to: Working and conversing with people in various networking groups to find out how you can help their business.

Public Relations: Writing stories, taking photos. Includes local, national and international specialties
You must have a flare for: Writing and taking photos, researching media contacts for your target market

My Best,
Kathy Kane
Market Insights, LLC