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Just Send It Already!

By Kathy on Aug 27, 2009 in action, marketing plans

The biggest task in implementing a marketing campaign is implementing the marketing campaign! You have the plan, you wrote it down but there it sits waiting for action while you get “busy” with every day tasks. There are also those folks who have everything ready but just want to “tweak” one more thing, confirm one more item or re-read it again to make sure, only to find out it is outdated the following week since it was not sent on time. So maybe if you can think about your next marketing task with these thoughts it mind it will help you hit that send button!

1. Set an Intention
What is the purpose of your task? How does it serve you? How does it move you forward? How will it make you money? I know I need to blog at least once a week to further my business plan, I block out an hour a week for it.

2. Set a Deadline
If it doesn’t get done by the end of the day,what are the consequences? Have you lost business or business potential? If my blog isn’t done by Thursday, I do not sleep before it is complete.

3. Focus!
Sit down, pick up the phone, send the e-mail, write the story, update the website, craft the proposal. Keep your intention in mind, honor your deadline and keep folks accountable who say they are working for you! Another thing to remember: What’s more important than perfection? Passion! Let you passion for your work, your message and what you have to offer shine! More often than not, I may make a mistake, hitting the button too soon…but I completed my task and more often than not, by correcting the mistake or others pointing it out, just got me a little more PR than I had previously expected.

4. It’s Done… Congratulations!
You did it! Now, acknowledge yourself for getting it done! Often I tend to obsess about whatever the thing was long after I’ve hit “send.” I re-read, replay the conversation over in my mind, or check my e-mail for a reply two seconds after I’ve sent or published the darn thing. Now I celebrate that it’s complete and I’m ready to apologize quick if I happened to send an apparent mistake Sorry for in advance for any mistakes on this post!