#1
Marketing To The Wrong Audience.
Even with the world’s best product, copy and price – if you try to sell it to the wrong people, you’ll flop.

#2
Assuming You Know What Your Customers Want.
Listen to what your market has to say. Offer products based on your customers’ answers.

#3
Focusing Your Copy On You.
Customers don’t care about your product. So talk directly to their problems, needs and desires.

#4
Assuming You Know What Your Customers Value Most.
Poll your customers. Then adjust the benefits in your copy accordingly.

#5
You Think Your Ad Or Your Product Are Important.
Forget about your ad and its fancy layout. Concentrate on hitting your customers right between the eyes with the most potent benefit you have to offer. Too often I have clients insist on saying that they have quality superior products, but can not demonstrate or “back it up” with a strong story or “proof” that we can relate to their audience.

#6
Blindly Accepting Your Mail Will Reach Its Destination.
Did you know that huge quantities of email are being dumped as spam? Remember, if your mail doesn’t reach its destination, you can’t sell!

#7
Blindly Accepting That People Will Open Your Mail
How many of us run through our in box with our finger on the delete button? Contact Market Insights if you want to correct this!

#8
Assuming You Have Your Prospect’s Undivided Attention.
You’re competing against everything that vies for your prospect’s attention other businesses, and their work, family, and hobbies. So write hard-driving, persuasive pieces packed with so many benefits, your prospect can’t help but be interested.

#9
Failing To Track Your Results.
You should key your ads, sales letters and news releases to track precisely what’s working and what isn’t – which marketing efforts to stick with and which to modify or abandon.

#10
Not Having A Profitably Planned Follow-up Campaign.
It’s much easier and less costly to sell to someone who’s already bought from you than it is to bring in new business. Follow up from every sale. Strike while the iron is hot. Send follow-up mailings at least every quarter. Build on their trust in you.

#11
You’re Trying To Sell Unrelated Products.
You can’t follow-up effectively with unrelated products. Pick an area to specialize in and offer the best group of related products that you can.

#12
Changing Your Marketing Out Of Boredom.
If the market continues to respond to your promotions, don’t change it! If it doesn’t work…do some research and change it!!

Best Regards,

Kathy Kane
Market Insights