1. The economy IS going to improve. Have faith. Look for opportunities and focus on what you do best, make sure some form of marketing/advertising is in place this year!

2. Online social networks will continue to grow in prominence. Don’t need a crystal ball for this one. However, consider this: Digital dialog may continue to grow, but so will the frustration over how to convert that technology into viable business opportunities. This is still an emerging field, and much of it will be established, then changed and continue to change. Make sure you have a plan.

3. Companies, small and large, need to create a social media strategy. What’s your plan? Oh . . . you don’t have one? Big mistake in 2010. You need to start working on one now. If you don’t know where to start, ask friends colleagues or a professional, some of the best advice I have gotten has come out of small study groups.

4. We will begin to see more integration between face-to-face and online networking opportunities. Online networks will do things to promote face-to-face opportunities, and face-to-face networks will begin to integrate online networking.

5. Victims of downsizing will become active in networking groups (both face-to-face and online). Many people have been laid off. Based on trends, it is common that within a few months of an increase in unemployment, there is almost always an influx of new members into networking organizations. This is a great time, because maybe you even have more time, to network and meet new business potentials.

6. Face-to-face networks will continue to grow, if they stay true to a fundamental mission of helping people grow their businesses. Nothing beats networking in person. Go to a meeting, learn something new and bring home a potential client.

7. Don’t have a web site yet? Well one-way web sites are now OLD Fashioned! More and more, companies will create web sites that operate in two directions. They will not only provide information to their customers but will also seek feedback from their customers. Blogs, interactive newsletters, social network sites, consumer feedback groups: All of these will continue to grow in importance for companies.

8. Companies that succeed in 2010 will remain agile and will focus on relationships. Technology is a tool. Relationships are king when it comes to networking. Companies who are creative in using tools to enhance the relationship building process will be the leaders in a company networking program.

My Best,
Kathy Kane
Market Insights, LLC