A few things to double check before you send that next group email….

-Make sure it’s permission based! Do what you have to collect them yourself through events, points of sale, facebook contests ect.

-Double check the field address- Does it come from a “real person” Or does it look like spam? Even if you have to forward email to another account, make sure it comes from a person with a name “not info @.”

-Subject line…Is it interesting? Avoid spammy words like hello, hi, sale, only for you, opportunity.

-In the message- Is it interesting? What’s in it for them?If the list knows you, how do you remind them it’s their group? Do all the links work? Did you spell check?

-Is it easy to read? Is it well designed or will you use plain text?

-Professional. Are you using their template and your logo? Are the colors and pictures appropriate for your message?

-Reporting…Make sure you are viewing your reports to see who opened your mail, who bounced and if recipients are clicking thru to your links. Make sure to track your results.

-Video friendly- make sure your link is easily downloadable. Do not send video files, they jam up email boxes and you will not get downloads.

-Keep up on the latest techniques. The rules are always changing, make sure to correct, inspect and inject new ideas as you go!

My Best Regards,
Kathy Kane
Market Insights, LLC