Do you own your own business? Then you must self-promote because no one else is going to do it for you. Self-promotion should not be spammy and obnoxious. It should be honest and forthright with others. Personally I am my worst self promoter, but I have several business associates who just naturally promote me and I in turn just naturally promote them. How can you self-promote so others naturally want to promote you? Try my top tips:

How Can You Help? You provide a useful service, right? How does it help your current clients? Tell your success stories and potential clients can understand how they need your services.

Be the “Person in the Know”. When networking, really listen to the services others provide. Educate yourself on what and who is out there and be ready to link people with what they need. If you become the “go-to” person then you’ll be remembered as helpful and willing and will be first in the minds of people when it’s your service they need.

Specialize. I know you want every piece of business out there. Why not there is profit in numbers. What is your niche? What do you do better than the competition and make that part of everything your business does.

Be Kind. Seems kind of a silly reminder, but there are some owners who just talk doom and gloom. Who wants to do business there? If people LIKE you they want to do business with you, and they will find ways to do business with you one way or another. Find something positive to say whatever the conversation.

Tell a Good Story. Don’t ever, EVER, tell someone your job title when they ask what you do. Boring! One time I introduced myself as “Hi I’m Kathy Kane and I’m full of it. That is Full of business ideas!” I have also referred to myself as an “Idea Implementor” which leads to great conversations. Whatever you are good at, think of a creative way to express it so it sticks in the memory of your potential clients.

Show Up. Facebook, Twitter, Biznik, LinkedIn, BNI, The Chamber, Business Associations… they can all work but you’ll only get out what you put it. So be consistent, show up regularly, get to know the members and take an active interest in what they do. And do this for months and years, not weeks. Show up when your business is slow, and especially when your business is busy. Only then will you reap the rewards of networking and self-promotion. Actively participate, volunteer your talents and see what happens.

Self-promotion is all about showing up and not being selfish with the knowledge you have that can help others. Know your strengths, be willing to help and friendly, and you will find success!

My Best,
Kathy Kane
Market Insights, LLC