Do you want to create a new event for your business or organization to raise funds or for a community activity? Before you start the process here are some thoughts to consider:

• Choose a theme/What is different from other like events?

• Choose the date/Make sure it does not conflict with other efforts

• Choose a charity/What clear message can be portrayed as the other benefit for attending the event?

• Set a Budget/What is the revenue goal? Charity goal?

• What will raise the funding? Ticket sales, booths, sponsors, ect.

• What will be the sponsor benefits?

• What will be the attendee benefits?

• Plan Your Marketing/Based on budget, what ads will be placed, web site, press coverage, signage ect.

• For each element of the event select a committee chair

• Set timeline 6 months prior to event and have a deadline for each item to be completed. (Most groups with larger events do meet year round)

Good luck with your event!
My Best Regards,

Kathy Kane
Market Insights, LLC