I’ve read many blogs on social media this week, this is my take on it.

#1: No one is reading your blog.
The world is not waiting breathlessly to hear what you have to say about unless you truly think about what’s in it for them? I try to write only what others can benefit from, not what my opinion of the day is.

#2: You’ve got to give (some of) your best stuff away .
The answer to the first question is “why should anyone read your blog?” is that you’re going to give away some of your best, most valuable, most life-improving material away for free, within a well planned marketing strategy.

#3: Social media just like face to face networking does not like selling.
How many followers have you blocked because they continue to post the same message without regarding to how it remotely relates to you? Stop selling, it’s a new market be real, to be friendly, and relate how they can use your information

#4: It will command your life (if you let it).
With social media you’ve got to keep yourself focused, and set a timer if you have to. The tools are amazing, but so is their power to distract you from what you’re trying to accomplish. I set up a month at a time, post it or tweak it but no more than 20 minutes a day.

#5: Listen! What they have to say is much more important than what you have to say. Your marketing might be beautifully executed. You might have a special report that get massive exposure, maybe, a great-looking blog that hits the search engines daily and an email marketing campaign that provides killer results. Treat people right, because if you don’t, you will be exposed. And remember the downside of being out there is anyone can say anything they want about you.

#6: You need to join the conversation.
The conversation will happen with or without you. You definitely don’t need to respond to every Tweet or post (and you shouldn’t), but you need to re-tweet, respond and know what is being said so you can pro-actively take action when you need to.

My Best,
Kathy Kane
Market Insights, LLC