Trade Show Marketing to the Max!
By Kathy on Jun 4, 2009 in business promotions
Trade Show Marketing to the Max!
Many exhibitors often think that “showing up” and working a trade show is enough to get results. Before you spend big bucks on a display booth, pay to staff it, decorate it and order all your promotional material, ask yourself these questions:
1. Do I have a plan in place to get the most for my money?
2. Have you researched the audience that will be attending?
3. Can you get a list of people that will attend the show? If so, will you send them an invite to your booth?
4. Will your booth have a theme or some sort of audience participation? What is going to attract them to talk with you?
5. Can you sum up what you sell in one sentence?
6. Will your staff be trained to ask the right questions and qualify leads for you?
7. Do you have a method in place to follow up with hot leads, medium leads and potential leads?
My final questions is, “If you haven’t sufficiently planned your trade show participation, why waste your time and money?” Well planned shows, like well planned businesses, make well planned profits!
Market your business to the Max!
My Best,
Kathy Kane
Market Insights,LLC
Superior Displays | Jun 19, 2009 | Reply
Nowadays, there are many business owners who have discovered
the beauty of trade shows and how these events can help their
businesses. Information like this helps these business owners
know their options when attempting to improve their booths.