We posed the question to marketing and consultants around the country, here is what a few had to say:

“Personally I have had great success with Twitter promoting and building brand awareness, resulting in a 40% increase in revenue. While twitter itself isn’t very effective unless your messages are interesting, used in conjunction with Twitpic, Twellow and other Twitter based directories, it can be very effective.” Owner, Graphic Design Consulting.

“If you use Twitter for business, you must commit to holding conversations and provide valuable/interesting information for your followers. If you try to sell anything, don’t be too pushy. You should establish yourself as a thought leader for your company. Hubspot is a good place to also do this. “ Social Media director, FizMartin, Inc.

“You need to build conversations and not be a voyeur. By participation you get to see a person, not a company or faceless business. It’s all about marketing to people individually, together.” Social Media @ Sky Bird

“The most important part of Twitter is too LISTEN, but also come to converse and share ideas.”Bookcoaching.com

“I originally was a Twitter hater, but over the last few moths I’ve become a twitter convert. For our members (who own medical spas) it’s been very effective way to communicate specials directly to customers. For me it’s been a great way to see what’s going on NOW.” Social Media Marketing

“Many of my customers just want to jump into the twitter arena and not really participate. Some businesses just naturally do better than others on Twitter. We can do postings for those companies that want a presence with some success, but the real value and benefits are revealed when a company embraces the technology and participates.”

Market Insights, LLC.
My Best,
Kathy Kane
Market Insights, LLC