How about making a resolution to get organized and go after your new prospects in a managable, consise process? I suggest starting with your marketing “toolbox”.

Make a List/Check it Twice!
-Postcards
-Letters
-Cards
-E-blasts/Flyers/Tips Info
-Press Releases
-Ad copy
-Video

In each category, take some inventory and get working!
-Do you have an introduction postcard or a series of product/service offerings?
-How many letters do you have prepared and what kind do you need for your business?
-What kind of cards will you be sending prospects? Birthday, thank you’s, reminders or others?
-What kind of e-blasts do you have on hand? These should be 8 1/2 X 11 graphically appealing pieces that can be used as an e-mail promotion or for a personal sales call.You should also create flyers that include industry “tips”. These are great to use as a quick ebalst or to use if you give presentations for your company.
-Do you have a generic press releases about your business? Keep it in your toolkit for quick access when you have a story insert it and get it distributed.
-Do you have generic ad copy in case you need to place a quick community ad? Don’t have one? Get one! Or better yet create a series of ads promoting various areas of your business.
-How about a company video? More and more decisions are being based on digital experiences with business. Considering making a company video or series of videos that you can use within your web site, e-mail campaigns, press releases and more.

Collect all these items up and store them in your marketing toolbox binder. Make a list of all your inventory and for each new market you are prospecting decifer what items from the “box” the prospect will get and assign a date. Have someone “own” the project and stick to your dates and you have just automated your sales process.

My Best,

Kathy Kane
Market Insights, LLC