Do you have a plan or is it a crap shoot?

Consider these Media Possibilities & Write Down Your Current Yearly Budget Next To It

Printed Goods (brochures, flyers, postcards)
Memberships (chamber, associations, businessnetwork groups)
Marketing Consulting (someone to implement these items)
Graphic Design (someone to design your printed goods and on-line materials)
Promotional Goods (pens, candy, anything with your name on it)
Trade Shows (industry groups, local events, co-operatives)
Yellow Pages (advertising)
Directories (on-line and printed guides)
Postage
Signage (indoor/outdoor, business signage, car magnetics ect.)
Web Site
Open Houses
Radio
Print Advertising (newspapers, magazines, local events, organizations ect.)
Video
PR Coordinator (someone to implement your releases)
Television/Cable Ads
Billboard
Sponsorship/Events
Other

After considering all of these various media placement..add it up…

Rule of thumb, your total should be 4-10% of your gross projected yearly sales.

I’d love to hear what your current percentage is spent on your marketing budget and how is that working for you?