It is not going away. The sooner you jump aboard this digital web, the better to build on your future digital presence.

I think of it this way…The more we put out there, and the more connections and links to other digital sites, the more searchable you become. Having a good search engine ranking is what it’s all about, now and in the future.

On Twitter a crowd of folks get to know you. They probably won’t buy from you, but maybe they will click on a link to another site, if they find it useful. Now you also have a digital link to another archive other than your web site. With Facebook/My Space, you build relationships. Another group of people (some who may have also followed from twitter), get to like you here. Facebook has been the most effective for my business because by mentioning things I am involved with my friends, we then have much more to discuss in person. Business pages are a snap and you can build more archives here. A Linkedin connection builds referrals and if you like to write, this is a great place to contribute or comment on other articles to get your name out there. Remember to sign your name with a referring link to your blog or web site or twitter address ect. Starting a You Tube channel with relevant videos builds your video archives. Blogging gives you an archive of material and updates your web site in the search engine process with every blog. Flickr gives you a digital photo spot to refer all business photographs. If your photos are tagged properly this will also help with your search optimization. Plaxo can be set up to automatically update your twitter, blog, you tube and many other posts without having to do much.

Top Reasons Why You Need to Network On-Line….
1. Build your business posting, picture and video archives
2. Get better search engine rankings
3. Build your businesses on-line reputation
4. Communicate on another level with clients
5. So you have lots of information to be “found” about your business.

All of these connections, plus many more that are popping up every day, should just be a natural part of your on-line marketing plan to build and maintain your presence on the web. Soon it becomes it’s own animal with links and referring links that weave a tangled web of connections that will help consumers find you.

I suggest that you just set up an account now to grab the name you want. Soon it will be like trying to find your dot com domain, someone else will snag up your twitter or facebook name just so they could sell it back to you for double.
My Best,
Kathy Kane
Market Insights, LLC