You Tube is free, Talk Fusion is $20/month plus start up costs. What are the benefits and downsides of each?

You Tube is a great way to get your business out there, fast! You can take an interview, commercial or demonstration and download it to a spot on You Tube in a few minutes. You can now put your web link in the title to link it back to your site. I had at least 4 leads this week alone for folks visiting my sites because they found my video on You Tube. What a great way to attract younger clients! Another benefit is if you keep adding video, you have now created an archive that you can refer to regarding your various work. The unfortunate thing about working with You Tube is some companies ban it from their employee usage, so some can’t see it. The other thing is sometimes a really nasty video will come up with your based on the title or how it is tagged. People can comment on your stuff too, so you can either block comments or monitor them.

Check out my videos

Talk Fusion is a cool concept because it allows you to bulk email a video that is encased with your logo and includes all contact information. I like it because you know who watches it and if they show any interest in the program. It’s a great way to say thanks to a new client (with a personal video) and a great way to also archive tips, interviews or presentations. I also use it as a link on web sites to promote various programs. It is great because it promotes “the personal touch” with professional templates. Unfortunately some links are blocked by employers and the speed capacity of uploading and downloading needs to be improved. Some people just won’t click another link or cancel out if it takes too long and sometimes it takes too long to get it programed and new email added. But I plan to use it more in 2009 because those who can view it, do seem to take action on the message more frequently than a regular email. Here is a sample

The main thing is to start considering video for your business, it will be as necessary as e-mail in upcoming years and an inexpensive part of your marketing plan.
My Best,

Kathy Kane