This post was guest blogged by Tim Somers, Bizarre Promotions, Inc.
Businesses that have survived a brutal year should be rethinking they way they are marketing their business both offline and online in 2009. According to a survey conducted by Hearst Electronics Group and Goldstein Group Communications (GGC), almost one half of all marketing spent will be online in one form or another.
Conventional media will still play an important part in balancing your marketing and advertising efforts, but it is clear that online advertising dollars will be spent on webcasts, search engine marketing and in generating online content for blogs and websites.
With many businesses struggling to survive, targeted advertising is going to be very important to get the most out a marketing campaign. Focusing a message that is relevant and well targeted verses a broad message will make all the difference in a successful online campaign.
Search engine marketing will account for 11% of budgets in 2009, which includes organic and pay-per-click programs. Most campaigns will focus on ranking well on Google and Yahoo, but advertising on Facebook and MySpace should not be overlooked as well as other online niche directories.
While a shift to online marketing is going to be a trend to follow in 2009, you can not underestimate the power of direct marketing. Direct mail marketing will account for 12% of business to business spending and Trade shows will account for 17% according to Goldstein.
Every business will have different marketing methods that fit their particular business model, it may make sense for your business to continue and even increase your offline marketing efforts. Either way survival in hard economic times requires you to increase and maintain a well targeted advertising program.
To Your Success!
Bizarre Promotions, Inc.
Tim Somers is owner of Bizarre Promotions, Inc. a promotional products distributor with over 750,000 promo items to help your business grow. For more marketing and advertising solutions visit his Bizarre Promotions Blog.