The main goal of public relations is to enhance a company’s reputation. Staff that work in public relations, or as it is commonly known, PR, are known as ‘skilled publicists.’ The role of a public relations department can be seen as a reputation protector. They are able to present a company or individual to the world in the best light.
What Public Relations can do:
-PR can manage the perception of a company.
-Tell an in depth story
-Create sensation and shape trends.
-Create a favorable environment in order to promote products.
What Public Relations can’t do:
-Be a “quick fix”
-be specifically controlled.
-Solve internal problems in a corporation.
Successful Publicity: How to get it
-Know the audience you want to target.
-Personalize stories for journalists without compromising your message.
-Build relationships with journalists and editors by inviting them to conferences and events.
-Develop creative emotional and rational pitches for story angles.
-Plan ahead: Review editorial calendars.
-Tie in newsworthy trends.
If done right, public relations can reach a large audience without the expensive cost of traditional advertising and marketing. It’s important to learn the basics of PR, and the benefits that can come with it.
Market Insights, LLC