Ok, so many businesses still do not have an updated video or commercial about their business. Even so, I say grab your YouTube Channel URL before someone else does! If you have a g-mail account you already have one started. Google has made it easy to make your g-mail, documents, Youtube and Google+ account all accessible by the same user and password.
Once you establish your account make sure you add lots of your keywords and include your web site or blog url in the title so people can find you easily. Even if you don’t have a business video, start searching! If there is a certain message you agree with on another video, or if you are part of franchise or just want to help other businesses, you can simple click “add to playlist” and the video will be added to the playlist on your channel.
You could create several playlists within your account. For example we have a Client video playlist (a collection of videos we’ve created for clients), a Market Insights playlist (our own commercials and promotions) and a Community playlist (of our charities and other interesting community thing we are involved with).
A contractor (for example) could add a playlist for roofing, decks, plumbing ect. to show clients how they can help by referring to other videos that are already out there.
Once you are ready you can start uploading your own videos, that you can make yourself on your phone or hire a professional, but for now, claim your channel name, search You Tube and build your video archives.