I learned a valuable lesson a few years ago that I hope will help my fellow friends and clients. If you use your web site in a manner to host valuable information (who doesn’t?), do you have a plan in place in case you are hacked or hijacked by a domain host?
The bad news was our site that was getting 3000 hits a day prior to the festival I was marketing and was shut down on the eve of our Friday night festivities. The company that took us hostage over a silly billing error pointed it to a New Jersey site and immediately took our #1 ranking as well. The good news was that as soon as I was made aware of the situation, I was able to take these steps to regain our position in searches because we had an active You Tube channel Twitter account and Facebook page.
First I did a Google alert for the Festival and responded to all the inquiries about our site.
Then I was able to post on Facebook, You Tube and Twitter that our site was down and to contact us at our phone number or these other on- line accounts. Make sure all of your accounts mirror as much information as possible from your web site ( again, in case of emergency)!
We continued to post to all accounts until we were again searchable and our savvy online guests would see us ranking at least on the first page for the Festival. I also purchased a couple other domain names in case we didn’t get our URL or files back and we re-built and re-energized for next year.
But two years later we were able to use this communication to inform festival goers that the festival was rain out one day and the following year, we reported electrical wires were down and that also closed the festival early. Though the social media may change, certainly using live feeds and instant communication at events and programs will be continued into the future.