Every year, we painstakingly put marketing plans and budgets together for my businesses and client businesses.
First, we analyze what was done in the past, what worked, what didn’t, set new goals, follow up weekly or monthly and implement what is needed to achieve those goals. Then we follow up at the end of the year to see we hit the benchmarks we expected.
Market planning should be viewed as a living and changing document. So, for example, if something changes in the marketplace or economy or your job situation—you have a pulse on your situation and can proactively change to dodge any financial pitfalls for your business.
Here are a few quick ideas to get started:
Get input from those involved with your business
We start in October and have lunch with each of our team members to see what their goals and plans are for next year. That way everyone has a say in the marketing plan and some one-on-one time and we get some new ideas too!
Audit Your 2017 results
Before starting new, it’s important to take a look back at 2017. Look at the results you achieved, the events you sponsored (and which were successful), the current collateral or assets you have available, your supporting tools, etc. Basically, take this time as your opportunity to take inventory and reflect back on what you accomplished and how what you’ve learned can shape your 2018 plans.
Set your budget for 2018
We actually work backward and set what we want to achieve first and then work back to see how we can make it happen, little by little each month!
Just get started…That’s it, just start it, write it and it can happen!