I learned a valuable lesson a few years ago that I hope will help my fellow friends and clients. If you use your web site in a manner to host valuable information (who doesn’t?), do you have a plan in place in case you are hacked or hijacked by a domain host?
The bad news was our site that was getting 3000 hits a day prior to the festival I was marketing and was shut down on the eve of our Friday night festivities. The company that took us hostage over a silly billing error pointed it to a New Jersey site and immediately took our #1 ranking as well. The good news was that as soon as I was made aware of the situation, I was able to take these steps to regain our position in searches because we had an active You Tube channel Twitter account and Facebook page.