There are a variety of simple steps that you need to complete in order to successfully promote your business to the local media. It may take a bit of time, but it may be worth a lot of great PR!
- Develop Your Local Media List
A well-developed media list translates into effective public relations efforts. For this reason, it is essential to complete the research of media outlets in your local market before continuing to the next step. You will want to look for the reporter, producer or editor who has the following title: business editor or reporter and features editor or reporter.
Your list should include: