Some quick tips on why writing good reviews matter for local business.
So, is social media a fad or is it the biggest conversion since the Industrial Revolution? If you still don’t have a web site, guess what? It alone is no longer enough! Matter of fact those who missed the web site “fad” are now going straight to their free web page on Facebook. Find out for yourself at an upcoming seminar. [Read more…]
Really? You should plan before going to a networking meeting? Yes, unless you are only going there to eat and drink you should PLAN to get the best results for your time and effort.
1. Who will be there? Think about who might be there and make sure you have plenty of business cards and materials to relate to the people you might meet. I always look at my client list and if they will be there, try to bring something specifically for them. It is also a good time to look over notes of any things you may have discussed so it is fresh. I usually carry a big purse, just in case.
2. What to wear. Make sure to dress for success, based on who will be attending. There are some that can pull off a big bright tie or signature jewelry which is a great conversation starter.
3. Notepad & Pen. It is inevitable, every time I forget a notepad or pen, I find a potential client that needs me to follow up the next day. Make sure to prepare to take notes if you don’t have a steel trap mind.
4. What are you going to talk about? Some people are really good conversation starters and have no problem with this, if you’re not plan out what questions will you ask someone you never met before about their business or what will you tell them that might be interesting (to them) about yours? Make sure to listen more than you talk.
5. Follow up! Lots of folks forget this part and miss out on great potential. Make sure to get a business card or write yourself a note. Plan to take 30 minutes or so the next day to add the cards to your social networks. I look up people I’ve met on Facebook and Linked in and Twitter and add them as I meet them if appropriate. If you are collecting emails, it is also a good time to add them or send a note saying (I like Send out Cards www.sendoutcards.com ) it was good to meet them. Even if you didn’t come away with immediate business this process is a great business builder for future opportunities.
Market Insights, LLC
I recently attended a seminar through the Grow Your Business Workshop Series on the topic of “How to Use Social Media to Grow Your Business” with special guest speaker, Corey Perlman, President of eBootCamp, Inc., an education company that provides people with the knowledge and skills to effectively market their business on the Web. Corey, the bestselling author of eBoot Camp!
I found Pearlman’s enthusiasm and witty upbeat attitude refereshing. He was able to capture my attention instantly when he started off the seminar with a video on the ‘Social Media Revolution.’
After the video, he went on to explain the “5 P’s to successful social media use”:
1. Start with a plan.
2. Have a process behind you.
3. Use performance metrics.
4. Don’t sell, softly promote.
5. Fish where the Phish are.
When it comes to performance metrics, great sites to utilize are google analytics and bit.ly.
Pearlman also states: “Don’t sell…softly promote. Don’t sell new brakes, offer free estimates. “Don’t sell food, offer specific deals using social media”….”Don’t sell an appointment, offer free advice to build credibility.”
And fish where the phish are! One ideal place to fish is… Facebook. Facebook is currently the second largest site in world; YouTube being the second largest search engine.
Other social media benefits include brand awareness & protection, ablility to control the conversation, and more entry points into your business.
Pearlman mentioned several needs which need to be met when social networking. When it comes to attracting users, give them the info they are looking for. Don’t make users search, don’t make them think. Use “key” words when using website content, social media profiles, title tag, URL, backlink. Also-Get Local! Use geographical keywords.
Blogging is another opportunity for you to share info, provide value, and engage your customer.
“Linkedin” is yet another powerful search functionality. Build your professional connections through this website. Recommend somebody! Pearlman suggests you proactively take the next steps of finding out who’s going to get you 500 connections.. and which day a week will you set aside a few hours to spend on the website.
Twitter is a great way to monitor, protect and build your brand, as well. It is also a great real-time search engine.
I found Pearlman’s information to be extremely useful in my daily marketing endeavors. I think his advice can be useful to you and your business, as well. And from all of us at Market Insights, Best of luck with your future social media efforts!
Market Insights, LLC
These guys will have your head spinning with all the creative marketing you can do with social sites, directory listings and sites that store video and photos.
If you are in the Southeastern Michigan area you have to sign up for this program. It is the first “Before Business Hours” for the Southern Wayne County Regional Chamber, but you need to RSVP by May 11 (734) 284-6000. Member of the Chamber are only $5, non-Members can come for only $15 and it includes breakfast. Carve out two hours to learn some new techniques that will have you twittering and posting with new goals and aspirations! Hope to see you there!
Market Insights, LLC