Sorting out what is important for your business page on Facebook, shouldn’t be difficult right? I’ve made a list of things I think are important when setting up an effective page. I will be sharing a few ideas with you every week for the next few weeks, so you can implement them quickly and it won’t be as overwhelming if I provided them all at once.
Even if you don’t do everything, if you do some of the suggested tweaks, you should be on your way to Facebook success!
- Most important! Make a secure Personal Page! Go to account settings (upper right drop down) and click security (left hand side), then click enable secure browsing to make sure you get a https for ever time you log in.
- Search your company & claim your page. There are so many companies with multiple company profiles out there because someone created it and forgot about it or an employee said they worked there before you had a business page and Facebook made a blank business profile. It still amazes me how many businesses are out there unclaimed with people “liking” and commenting on a blank page! If you already set up your business page and find additional ones you can claim them and merge with your official page or just delete the page once you get ownership. They used to ask for a phone confirmation, they (Facebook) are now asking for a current utility bill or tax form to confirm you are the owner and to prevent your page from falling into the wrong hands.
- Unique name- This is so you can promote your facebook as www.facebook.com/marketinsights vs. www.facebook.com/marketinsights2376498595695986 . It also helps with the Facebook searches. You need 25 fans to get your user name. Of course sometimes Facebook will allow a business to claim it right away… they make the rules you know!
- Share with your Personal profile- Once you create your business page- make sure to hit “share” button so it posts and shares on your personal timeline. (If you were set up as a business with your personal profile, this is a good way to migrate your “personal” friends to your business page) Make sure your page looks good and there is some kind of call to action before your share though!
More next week!