By Guest Blogger: Katherine Lane
Katherine Lane is a content writer for Buy Real Marketing whose expertise is focused on YouTube Marketing. With her expertise, she understands the essence and importance of such. Thus, integrating her skills in the field of content writing to help individuals and businesses that are into YouTube niche. You can follow her on Twitter
It’s no secret that YouTube is one of the best sources of organic traffic. As the third most visited website and second largest search engine, it’s no longer surprising why a lot of marketers take advantage of YouTube marketing. Without a doubt, it’s a highly effective promotional tool where you can showcase your expertise, create brand awareness, and even engage with your audience. However, it only applies if you know how to increase YouTube views for your videos.
Fortunately, there are some simple and effective ways you can follow to get more traffic to your videos. Here are some of them:
- Create Quality and Engaging Content
The most important ingredient of all is your content. If you want to grow an audience on YouTube, you need to start by creating high-quality content. Before people click the Subscribe button on your channel, they need to make sure your content is worth following and engaging, to say the least.
One effective means to create quality content is to provide a solution to certain problems. A lot of people go to YouTube to look for solutions to their problems. By creating “problem-solving” content, you can easily draw in subscribers into your channels. You might already have that type of content on your blog. What you need to do is repurpose that content and convert them into YouTube videos.
- Feature Your Best Content
YouTube will automatically show your recently uploaded video in the “Featured” section on your channel. If you post on a regular basis, this is ideal. However, if you post less, you will need to manually choose which video occupies that spot.
To do so, simply head to your “Creator Studio” settings and click “Featured Content” on the left menu under “Channel”. Afterwards, choose which video you want to place in the Featured section. If there’s already a featured video, you can simply click “Remove” before you can replace it.
- Create Custom Thumbnails
First impressions count. If you want to increase YouTube views, you need to create custom thumbnails instead of letting YouTube choose a random thumbnail for you. You might not know it, but the thumbnails for each video actually play a lot of importance. They’re the first thing people see when looking for your videos, which is why they have to be click-worthy.
YouTube will give you three choices from three intervals – the ¼, ½, and ¾ mark – to allow you to choose the one which suits your videos best. However, if you feel the need to create catchy thumbnails, you can instead create and upload your own.
- Include Call to Actions
Including a call to action in your videos can help boost YouTube views significantly. If people enjoy your content, make sure you remind them to subscribe to your channel, like your videos, or click the link you’ve included in your description.
- Share your Videos on Social Media Platforms
Perhaps the most effective method to boost YouTube views is to promote your videos to your social media networks. If you create and upload a new video to your YouTube channel of a small subscriber base, hardly anyone will notice it. In order to get as many views to your videos as possible, you have to share them with your circle of friends, colleagues, and associates on other social platforms.
- Organize your Videos into Keyword-Rich Playlists
No one likes a YouTube channel with heaps of unorganized videos. In order to get more search traffic to your YouTube videos, a good idea is to organize them into playlists. With keyword-rich playlists, YouTube can gain more information about your video’s topics. Moreover, it will encourage users to click more on your related videos, thereby increasing your views.
- Collaborate with Other Creators
Collaborations with other YouTube video creators who have the same target audience as yours can actually help you achieve optimum results. This is particularly true if the one you’re collaborating with is an influencer within his niche.
Through this strategy, you can capture the attention of your collaborator’s audience. However, make sure that he/she is not a direct competitor.
- Create a Compelling Channel Trailer
People don’t have any idea what channel they’re subscribing to unless you introduce yourself to a channel trailer. A channel trailer (which is located on your channel homepage) is where you introduce yourself, tell your audience what they can expect from your content, and why they should listen to you. It’s basically a golden opportunity to sell yourself.
When creating a channel trailer, make sure you keep it around 30 to 60 seconds long. Within that short period, make sure you include every info you need your future subscribers to know.
- Optimize Your Videos for SEO
If you want to increase YouTube views organically, you have to make sure they’re properly optimized for SEO. By optimizing your videos, you can provide them with the visibility they need not just on YouTube but in the search engines as well.
To do so, include your main keywords in the titles, descriptions, and tags of your videos. When optimizing, make sure your titles and descriptions are descriptive and straight to the point. Remember not to stuff them with keywords, or else your videos will suffer from poor ranking instead.
- Interact with Others
Interaction is a vital aspect if you want to boost YouTube views. There are plenty of ways you can interact with your audience. This includes replying to their comments, sharing your thoughts with them, or even interacting with other viewers on similar channels within your niche.
Through interaction, you’ll not only increase engagement with your audience, you can also create a sense of community in the process.
As you can see, increasing views on your YouTube videos isn’t all about doing marketing and promotional work. It’s also about creating quality and engaging content which encourages audience interaction. Of course, marketing and promotion play a major role if you want to increase YouTube views quickly. It will help you increase your subscriber count, which in turn help you boost YouTube views for your videos.